iGTB Intellect

The Need for a Digital Engagement Platform in the Rapidly Evolving Digital Banking Landscape

The Need for a Digital Engagement Platform in the Rapidly Evolving Digital Banking Landscape

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Ravichandran Sankaran brings over 23 years of experience across development and delivery of enterprise solutions, solution consulting and pre-sales. Having started with Citigroup, Ravi has been an integral part of building the Intellect suite of products from the early stages across consumer, wealth and corporate banking.

Ravi architected and delivered the world’s first integrated digital transaction banking solution. This is now one of iGTB’s flagship solutions and is an award winning market leading solution as well.

In the recent past  he crafted the solution for the largest trade transformation program in Europe and the largest payments transformation program in Europe.

Apart from anchoring iGTB solutions, he is actively involved with customers across the globe to create innovative solutions in the transaction banking space.

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Hey there, banking enthusiasts! Let's dive into something highly relevant today—why we need a Digital Engagement platform in our fast-paced digital banking world.

The Need for Conversational Banking in the Digital Era

In today’s whirlwind digital environment, the banking sector is juggling more balls than ever. Progressive CIOs, CTOs, and CDOs often find themselves in a tricky spot, trying to drive digital banking transformation without breaking the bank or adding unnecessary risks. According to Forrester, a 1-point improvement in CX Index score can lead to an incremental $123 million in revenue for a large multichannel bank. For a direct bank, it can lead to an incremental $92 million in revenue. So, what’s the magic formula here? Let’s discuss why conversational banking is crucial and how a solid digital engagement framework can catapult banks into the future.

Yin & Yang: The Dilemma of the Progressive CIO/CTO/CDO

Imagine being a top banking executive. You're constantly balancing the Total Economic Impact (TEI), Total Cost of Ownership (TCO), and Return on Investment (ROI). Consider this: under pressure, what would deliver - Build or Buy? The answer is beyond a binary choice. There might be a way to bring the best of both worlds by embracing and extending approaches since the end state of technical and functional architectures need not be one-size-fits-all. It’s like walking a tightrope! The good news? These days, achieving ROIs in 6-8 months is entirely possible, compared to the old-school projects that dragged on for over a year. The challenge? Satisfying business stakeholders while shining as a digital innovator.

under pressure, what would deliver - Build or Buy? The answer is beyond a binary choice
under pressure, what would deliver - Build or Buy? The answer is beyond a binary choice

Build vs Buy: No Compromise

Enter the Digital Banking Engagement Framework
Stuck between buying and building solutions? Say hello to the Digital Banking Engagement Framework. This approach promises to cut digital transformation time and costs in half. Here’s how it tackles the key aspects:

• Connected: A unified platform across brands, customer segments, businesses, and products is essential for seamless digital engagement.

• Composable: Banks should design their own user interfaces (UI) to control the user experience (UX), driving their vision and staying on top of UX trends.

• Contextual: Leveraging multiple data sources for persona-aware, value-added interactions through channel platforms boosts customer engagement..

• Collaborative: Partnering with FinTechs and others is crucial for delivering innovative customer experiences.

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Four Steps to Creating Your Own Engagement Platform

Ready to build your own engagement platform? Here’s how:

Four Steps to Creating Your Own Engagement Platform
Four Steps to Creating Your Own Engagement Platform

* Individual logos are for illustrative purposes only and do not imply endorsement or affiliation with our products/services and are copyrighted trademarks of respective organizations.

• Compose: Develop extensible APIs to realise your UX vision, automatically hardened for digital needs. Create a continuum of customer experience across customer segments.

• Connect: Ingest data from all backend platforms to create a near-channel data store, breaking down legacy data silos and enhancing user engagement

• Contextualize: Prepare data for the channel by creating smart data contexts and integrating AI/ML services to deliver personalised interactions with insights and recommendations

• Collaborate: Integrate third-party and FinTech apps seamlessly into your channel, becoming part of the ecosystem of the future

Conclusion - How It Helps and What It Delivers

conversational banking and robust digital engagement frameworks are game-changers
The Need for a Digital Engagement Platform in the Rapidly Evolving Digital Banking Landscape

As we journey through the digital age, conversational banking and robust digital engagement frameworks are game-changers. Addressing the core needs of progressive banking leaders with advanced digital solutions allows banks to achieve rapid, cost-effective transformation. By embracing a connected, composable, contextual, and collaborative approach, banks can stay ahead of the curve, delivering exceptional value to customers and stakeholders.

In this dynamic digital world, success lies in proactive engagement and relentless innovation. Let’s get ahead of the curve together! Watch this space for more content on digital engagement.

So, what do you think? Ready to revolutionise your digital banking strategy? Let’s chat about it in the comments below!

Ravichandran Sankaran brings over 23 years of experience across development and delivery of enterprise solutions, solution consulting and pre-sales. Having started with Citigroup, Ravi has been an integral part of building the Intellect suite of products from the early stages across consumer, wealth and corporate banking.

Ravi architected and delivered the world’s first integrated digital transaction banking solution. This is now one of iGTB’s flagship solutions and is an award winning market leading solution as well.

In the recent past  he crafted the solution for the largest trade transformation program in Europe and the largest payments transformation program in Europe.

Apart from anchoring iGTB solutions, he is actively involved with customers across the globe to create innovative solutions in the transaction banking space.

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